Many of Washington’s communities, like thousands of communities across the country, are using the National Main Street Center’s Main Street Approach™ effectively to address the complex and changing issues facing the downtown business environment. The Main Street Approach provides a flexible framework that puts the traditional assets of downtown, such as unique architecture and locally-owned businesses, to work as a catalyst for economic growth and community pride. Communities just starting downtown revitalization as well as those with more experience are creating lasting economic impact with the Main Street Approach.

	Design enhances the unique visual qualities of downtown by addressing elements that create an appealing physical environment.
Economic Restructuring strengthens downtown’s existing economic assets while finding ways to fully develop its market potential.
	Promotion creates excitement. It reinforces and markets a positive image to customers, potential investors, new businesses, local citizens, and visitors based on the unique attributes of a downtown district.
Organization builds consensus and cooperation between the many individuals and groups who have a role in the revitalization process.

Visit the National Trust for Historic Preservation's website for more information about the National Main Street™ Center and the Main Street Approach.